Okay, you’re startup is up and live…you’ve had the EUREKA moment and it got passed every single vetting moment by friends, family and your own peer group. You found a great company name, a matching domain name too, it’s up and live and yes, you’re ready for that all important traffic to start to drop by to be amazed…and to buy your online products or services.
You’re ready – but is your website itself would be the question – and from our own long-time SEO practice, what we know already is that the site is NOT ready at all.
So why do we think so?
It’s Fab Friday again and I’m thinking as always that perhaps it might be time (I do this about once-a-quarter) to review my own post-blog-publishing procedures just to see if anthing might have changed out there in the web-O-sphere. So when I googled for ‘how to promote your blog post’ a ton of infographics came up early so yup, I went and looked over I think the first 23 pages.
And there’s hope for my own procedures which is great - but there a couple of new “twists” too that I’d not have thought of – so I thought I’d share same with all for your own SMB blog site to aid your own Canadian SEO Campaign!
No, I’m not talking about going to Google web search and typing in a keyword phrase of yours and the seeing who ranks on the first page to get some competitive BI (business intelligence) to build on….but something like that for sure. What I’m talking about instead is not “who” ranks for that keyword phrase – but “where” they rank.
How? Here’s a basic one that may be new to you….go to the Google search field and type in exactly this – [keyword phrase] intitle:directory and then click SEARCH.
Typical now I’d guess you’d be thinking, that on a Friday, I’m pointing out some great infographics that I’ve bumped into over the past week or so, and yup, you’d be correct too, eh! We have alerts using the Google Alert tool as well as a couple of other proprietary aggregators and we always take a minute or two to click on those alert links to see what others are pointing out which is how we found the ones we’re featuring today.
And that’s not to say there aren’t others too, that deal with our own national Canadian SEO but these ones are ones that I thought spelled out “best” practices and information being passed along to the reader. So here goes the latest winners in our SEO world, eh!
Okay this is now only a couple of weeks old, but it’s taken us that long to test everysingle TITLE tag and META description text strings in our tester to see what the changes just made by Google will mean – and it’s a change that any SMB should be aware of.
Google web results pages now use Arial 18 pt fonts to show these two link descriptors and that’s up 2 pts from the Arial 16 pt font that used to be used – and it changes IMHO how you should be “doing” both of these areas.
There, and I’m being as honest as I ever could be when I’d admit right off the bat – I had NO INKLING that this would be happening! But the twists and turns of a TV show are not what this post is about…instead it’s about the change in the way we viewers use social media to react…and to rant and rave!
Well, in this case…it’s rant mostly as I’ve scoured the various online media sites looking for reactions – and there are hundreds of thousands of “gee whiz I hate it” type tweets and posts and forum comments….and so far I’ve not found a single “yea, way to go” types out there at all (warning spoilers coming!)….and much like “The Red Wedding” episode of the Game of Thrones last summer a huge change in the show’s plot too, eh!
So yes, I haven’t had much time to just plain surf for infographics but the following twosome work pretty well.
What I mean by that should also be looked at with a raised eyebrow…in that the two items I’m recommending you click on to learn more, only one is really an infographic so let’s start with that one, shall we?
In fact there are many items to deal with to try to understand the “why” of an SEO Program cost for a new client to the world of search engine marketing, so I thought today I’d try to put together a short post explaining what any prospective client should consider before going ahead with any SEO practitioner or firm…so here goes!
Any SEO Program must be of course a real live one – and the only way to perhaps tell that it even stands a chance of being something you may want to consider investing in, would be the track record of the firm you’re vetting…..and yes, the costs and promises made.
We all know that every single entrepreneur needs seed money to allow their ideas to take root…and grow. That’s a given, and as I just heard about this wonderful new Business Plan competition – 43North.org - I had to let our Canadian readers know about same immediately!
First, this is all about Buffalo, NY. Get that? This idea of operating the world’s richest Business Plan competiton is to build the city of Buffalo as a collateral method of putting “life” back into that city. Now that may sound odd, but if you think about it – it does make sense as I too am trying the same exact methodology with our FundHamOnt.com site to bring crowdfunding to our own Hamilton community.
If you do not know who Chris Brogan is, then I’d suspect you’re not quite as “pluggedin” to the online marketing world as you could be! Chris is a very well respected author with books on the NYTimes best-seller lists, is a well known online marketing blogger at www.chrisbrogan.com and yes, I’ve heard speak at a few SEO/SEM conferences on many occasions.
That said, it’s his new Infographic I just found that is so great to see - as you know I’m in love with what Google+ can do to help you climb your biz up and into the minds of prospective new clients/customers…so this one is a real treat even though its already a year old…..and still welll worth the click/thru, eh!
Hamilton, ON (March 6, 2014) | by Emily Kinread, Marketing & Communications Manager, Emily.email@example.com
Co-hosted by Innovation Factory, the McMaster Entrepreneurship Association, the McMaster Social Innovation Lab and the McMaster Engineering & Management Society, Innovation Night brought together students, innovators and business professionals from the community.
Toronto, Canada – March 4, 2014 – Powered by Search, a full-service digital marketing agency headquartered in Toronto, announced today its merger with the internet marketing agency Small Business Online Coach and the web design and development agency NetConneXion. Matthew Hunt, Founder and CEO of Small Business Online Coach, has joined Powered by Search’s leadership team as Chief Operating Officer. Warren Houston, Founder and CEO of NetConneXion, has become Powered by Search’s Chief Financial Officer and Chief Client Officer.