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SEO Keyword Research Revisited

April 27, 2015 by · 1 Comment
Filed under: SEO 

KeywordResearch_graphicOnce again I find it an opportune time to revisit my own take – supported I would add by just about all of the top SEO experts, on Keyword Research – what works and what doesn’t! This excerpt is taken from my new eBook – “Online Marketing Success” that one can find here on amazon.com or amazon.ca!

First, you will need to attempt to define your Keyword phrases for your products or services; discover your competitor’s usage of their own keywords; develop a completely new set of keyword candidates for your own use and then re subscribe to the top 10 search engines.

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Ontario Writers Conference 2015 – I’m Going!

April 24, 2015 by · Leave a Comment
Filed under: SEO 

owcA short post today to end the week…that was full of “is this client site mobile-friendly or not” testing over and over and over…all, except for one of which they were! That one is being modified to a responsive design as I type and should be ready to go by early next week!

But today, I’m off to the Ontario Writers Conference 2015 over in the Whitby area and can’t wait till tomorrows workshops and master classes….tonite tho, there is a great Festival of Authors party and yup, I’m going and yup, there’ll be some wine and great conversations on writing….and all that this entails.

See you all next Monday….

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Google Algo Changes:Mobile Friendly Site Design!

April 20, 2015 by · 1 Comment
Filed under: SEO 

mobile-1You’ve had a site now for years. It’s been updated occasionally and you’re happy with the look/feel and when you do check it seems that yes, it is bringing in some leads for your SMB firm and that’s a good thing. All of that being true, is your site going to be “okay” as of tomorrow when Google adds “mobile friendly” thresholds to its web results algo?

Huh?

Okay, so this might be new to you — but Google has announced that as of April 21st, 2015, a new set of ranking signals that will be added to it’s web results algo, will cover whether or not your site has been designed to be “mobile friendly,” which of course begs the question what exactly does mobile friendly mean?

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Our We Know LOCAL Search Program!

April 17, 2015 by · 1 Comment
Filed under: SEO 

localAs one of the leading experts in how to develop and maintain a LOCAL Search ranking Program, we can help any client rank for all LOCAL search keywords within their marketplace.

As one of the Top 40 SEO firms in North America, we contribute to the Moz.com National Local Search Ranking Factor Survey you can find here to see what we experts have listed. We know what works for Local Search!

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Our SEO Client Consulting Package

April 13, 2015 by · 1 Comment
Filed under: SEO 

seo_buttonWe often are asked, if we would provide SEO Consulting to SME owners who are looking not for a full SEO Campaign for their site/sites, but just to work with same on a Consulting basis, to learn how to SEO on their own.

Many times, we realize that the costs for a full SEO Campaign are high, especially for start-ups with developing revenue streams and we understand that completely.

So to try to accommodate those SME founders/owners/managers, we also offer up a basic SEO Consulting agreement, based on the following particulars, for a minimum of 6 months.

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How Can You Help Out Startups in Hamilton?

April 10, 2015 by · 1 Comment
Filed under: SEO 

chml_logoScott Radley is a seasoned journalist, who has written a column for over 15 years in Hamilton and joined CHML in 2012 and who interviewed us yesterday for his show on CHML and it was a great chance for us to talk to the #HamOnt community about crowdfunding.

Here’s the link to this 25 minute SoundCloud show and it’s chock full of what makes Hamilton a great place to start up your own business idea!

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First 7 Steps into SEO Setups for an SMB Owner

April 6, 2015 by · 7 Comments
Filed under: SEO 

checkboxesOkay, so you’ve just gotten your first site up and running and you’re planning on doing your own SEO for same. Now, you’re thinking about the tons of bookmarks you’ve gotten saved to help with your DIY SEO Campaign and what comes first, in what order and why you need to even follow an order. Or maybe not.

Maybe you’re thinking that as 99.9% of all websites do NOT have an SEO Campaign if you just muddle along, you’ll be fine. Or maybe not.

Maybe you’re thinking that you need to outsource this SEO Campaign, but you’ve no way to reason about the candidates for same in judging whether or not they know what they’re doing – and by checking their lists, you can help narrow down the field. Or maybe not….

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Happy Easter One and All

April 3, 2015 by · Leave a Comment
Filed under: SEO 

15_5_oz_Solid_Milk_Chocolate_Rabbit_largeJust wanted to say to all our readers to have a Happy Easter, eh!

And see you all next week!

 

Our BUDGET SEO On-Page Program!

March 30, 2015 by · 1 Comment
Filed under: SEO 

seo-budgetWe understand that when it comes to making a choice on which package an SEO newbie would consider can often come down to budgets, and like all things, you do get what you pay for.

That said, we do offer this specialized On-Page SEO package to those clients who want their domain site totally optimized using best practices only and then will go off and do their own off-page optimizations as in getting links and citations for example.

This is often the best way to start-up your own SEO Campaign!

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FabFriday Infographic: DuckDuckGo vs Google!

March 26, 2015 by · 1 Comment
Filed under: SEO 

[This is a guest blog post by Nevyana Karakasheva is a digital marketer at OptiLocal, an online marketing agency, specializing Local SEO.

duckduckThere is hardly an online user who has not used or at least heard of Google. Many actually perceive Google as the embodiment of the Internet period. We find our next dinner recipe on Google, we look up the best fairs for our summer trip again on Google, we find a carpenter, we order sneakers, we read reviews, news, sports live scores, we date, we chat, we watch videos – all on Google, but the real questions is do we know Google at all?

[ED: Here’s the link to the great infographic on same…]

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FabFriday Means It’s Infographic Day, eh!

March 20, 2015 by · 2 Comments
Filed under: SEO 

fridayLoved this week….found out that the interesting info from Google on their “inclusion” of Tweets into their index is as yet, unfounded. Wait, don’t fly off the handle…what I mean is that yes, while the partnership will give Google access to the Twitter firehose to allow those tweets to become “more searchable” — so far, nada. Tested it. Tweeted and then ran software to check for same and so far, it’s not a fact that I can say is NOT true, just not true right now up here on google.ca….

That took up most of the week, but I did find – always looking eh – some interesting items in the SEO infographic areas for your own use…and the first one is from Guy Kawasaki….a well known and much respected online marketing maven.

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Grow your Site some Evergreen Content for SEO!

March 16, 2015 by · 10 Comments
Filed under: SEO 

evergreenOkay, today I thought I’d speak a bit on evergreen content – what it is and why if you take the time to grow some of same on your site, your SEO rankings will increase.

Simply put, evergreen content is the content on your site that does NOT rely on current trends while being an informational or reference material that somehow never goes out of date. Got that? It’s content on your site – whitepapers, blog postings – what have you that can fulfil a searchers “need to know” about the topic you’re covering…

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