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MIPs Entrepreneurship Fair 2014 – A True Success!

November 21, 2014 by · 1 Comment
Filed under: SEO 

Sjvr-1o yesterday, it was my pleasure to have been one of the speakers at the 2014 McMaster Innovation Park Entrepreneurship Fair and let me tell you it was a success.

Know how I know? Because of the questions we received from the attendees….that’s always a great ranking factor when it comes to the “value” of what it is you’re passing on to the seminar attendents – and after more than 100 speaking engagements over my career, I think it’s the best way of all!

But before I mention those items I should let you know that yes, the weather has been terrible lately, there was a snow squall the night before the Fair and yes the roads were bad…not bad enough to stop the 200+ folks who came out to the Fair nor for that matter for a bus or two of high school students enrolled in EntrepreneurShip training to attend. Continue reading “MIPs Entrepreneurship Fair 2014 – A True Success!” »

Does SEO Still Matter?

November 17, 2014 by · 1 Comment
Filed under: SEO 

SMB-SEOcosts-2I thought it time to revist this whole topic of whether or not SEO is “worth” the effort, work, tasks and tactics that we and most other SEO firms “do” on behalf of our clients on a global basis.

By that I mean to try to address both the in-house SEO work as well as the outsourced SEO work done by us professionals no matter whether we work for a company as their SEO pointman or for an Agency for many clients.

Conclusion first: yes, SEO still works and yes SEO still matters…but here’s my rationale. Continue reading “Does SEO Still Matter?” »

SMB: Local SEO Shortcuts!

November 14, 2014 by · 6 Comments
Filed under: SEO 

guyLove this site – whitespark.ca - love the owner Darren and if anyone here in Canuckland has a better tool than his Citation one – hold up your hand? 

Anyone?

Thought not…this is a great Edmonton based SEO firm and when I read the blog posting below, I knew it deserved a reprint for our own thousands of monthly readers.

Written by a staffer there called Mikel Zaremba,  it’s a quick read to see that he’s captured the best 7 day list of shortcuts to get your own site up and ranking for Local search – it really is a great post so here it is in it’s entirety…

Continue reading “SMB: Local SEO Shortcuts!” »

StartUp Weekend Hamilton:Maker Edition

November 10, 2014 by · 1 Comment
Filed under: SEO 

StartupWeekendMakersHam2The first ever Maker Edition of Startup Weekend Hamilton is happening on November 21st-23rd at Mohawk College. Startup Weekend events are 54-hour weekend long events during which groups of makers, hackers, students, developers, business managers, startup enthusiasts, marketing gurus and more pitch ideas for new startup companies, form teams around those ideas, and work to develop a working prototype, demo, or presentation by Sunday evening where a panel of judges will select a wining team.

Continue reading “StartUp Weekend Hamilton:Maker Edition” »

Re:Post – “How to Perform the Ultimate Local SEO Audit”

November 7, 2014 by · 1 Comment
Filed under: SEO 

redShoeNot often that I see something “out there” that I not only think is worth a read, then read it, and then realize YES – this dude is definitely an SEO expert – so today I had to pass along this post entitled “How to Perform the Ultimate Local SEO Audit” over at moz.com by a Casey Meraz of ethicalseoconsulting.com and wow, what a great piece!

Honestly, this deserves a click right now…and then a long read…make notes too, as this is just about the best piece I’ve ever seen written by a LOCAL seach expert on what to do to complete a LOCAL search audit for a site.

Continue reading “Re:Post – “How to Perform the Ultimate Local SEO Audit”” »

Does Your Firm Monitor Employee Social Media Output?

November 3, 2014 by · 1 Comment
Filed under: SEO 

OemployeeSocMedkay if you’re like many of the lean firms that has so much on their plate that they seldom have time to even think about marketing items on the ‘back-burner’ then maybe it’s time to move Social Media up front.

We’ve just completed a full study for a client in the retail sector and what we’ve been able to show is that when it comes to employees, you NEED to have a solid set of guidelines in place, else you’re toast!

Well, maybe not real toast, but in the words of Warren Buffet “it takes 20 years to build a reputation and 5 minutes to ruin it!” and that is just so so true if you think about the immediacy of Twitter and Facebook and LinkedIN too!

Continue reading “Does Your Firm Monitor Employee Social Media Output?” »

About Twitter Analytics…you Know You Have Them, Right?

October 31, 2014 by · 1 Comment
Filed under: SEO 

TA-1I am not suprised that for the millions and millions of Twitter users, the fact that they rolled out a complete Analtyics package is just so dang “unknown” that when I ask about it to folks with thousands of followers, who religiously tweet about items that concern them – I get a blank stare.

Twitter – in case you didn’t know – offers up a complete Analytics package for your Twitter account for free!

Huh? Okay here’s the official announcement from the Twitter folks themselves….

Continue reading “About Twitter Analytics…you Know You Have Them, Right?” »

Is Your TITLE tag Properly Optimized?

October 27, 2014 by · 1 Comment
Filed under: SEO 

titletagOkay, it”s title tag time again as the SEO world is generally looking at this factor – the #1 factor most of us agree – as the simplest and best way to gain some SEO ranking juice.

As you may know for years we (the SEO world that is) preached that if you want to use a title tag longer than say 70 characters, you’d be indexed, but Google et al would only show the first 69/70 characters. End of story. Do that and you were fine.

Except not so much for some of us…and yes, I did go to www.seomofo.com (not updated tho!) and read Darren’s testing on that and see that he was one of the first to push the new thought that maybe it wasn’t “characters” that were counted, but “pixels” themselves. Or go here to moz.com and see their tool here

Continue reading “Is Your TITLE tag Properly Optimized?” »

My eBook is Out Soon!

October 24, 2014 by · 1 Comment
Filed under: SEO 

stardom-books-JVR-cover

Diving Deep Into the 2014 Local Search Ranking Factors Report

October 20, 2014 by · 7 Comments
Filed under: SEO 

2014LocalWe reported as you will know just last Friday on the release of the new 2014 Local Search Ranking Factors Report as developed and compiled by the highly regarded David Mihm of moz.com here…and today I thought I’d drill down somewhat on a couple of issues to think on.

First – it appears that yes, Google has released it’s latest Pigeon 3.0 update to make us all pay much more attention to same and that too is covered in this Report as well…. Continue reading “Diving Deep Into the 2014 Local Search Ranking Factors Report” »

Announcing the 2014 Local Search Ranking Factors Results!

October 17, 2014 by · 1 Comment
Filed under: SEO 

2014local-1Once again, David Mihm and about 40 of the top Local Search SEO experts (yup, I’m one of them!) combined to survey, develop, collaborate and then publish the annual 2014 Local Search Ranking Factors survey – and its’ out and it’s right here at moz.com!

Backstory is pretty easy….7 years ago, David Mihm and a few others worked on the survey by finding Local Search experts, asking them to “rank” what they thought were the topmost ranking factors to move your site up to the top in local search and it’s been a published gold mine of information for like 5 years or so. I’ve personally been one of those Local Search experts for 4 years and I can tell you, this is a very detailed, very focused survey.

Continue reading “Announcing the 2014 Local Search Ranking Factors Results!” »

Our New eBook: Here’s How I Did It!

October 13, 2014 by · 1 Comment
Filed under: SEO 

stardom-books-mock-upIt’s not often that one gets asked by a publisher to contribute to a book as an “expert” so when the call came in a few months back, I did my own due diligence to check on both the validity of the firm itself as well as vetting the “other experts” too.

And  yes, I did spend some hours looking at many many online reputations for experts in fields that I know something about – as well as nothing about too.

I’m still a bit amazed at how some of these admitted experts worked their magic…what I know about tv companies and lawyers and such is pretty small having never spent any time “within” such an organization.

Continue reading “Our New eBook: Here’s How I Did It!” »

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